Keanan Duffty - Fashion Entrepreneur : A Definitive Guide to Building

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Keanan Duffty
The Title is The Fashion Entrepreneur : A Definitive Guide to Building Your Brand

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

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Location ID 245z

iHaveit SKU ID 174189991