Dan White - Smart Advertising Book : How to deliver advertising that g

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Dan White
The Title is The Smart Advertising Book : How to deliver advertising that grows your brand

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.

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Location ID 245z

iHaveit SKU ID 174337645