Benjamin Chesluk - Rethinking Users : The Design Guide to User Ecosyst

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Benjamin Chesluk
The Title is Rethinking Users : The Design Guide to User Ecosystem Thinking

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

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Location ID 245z

iHaveit SKU ID 1351646629