Kristalyn Marie Shef - Selling Vero Beach : Settler Myths in the Land

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Kristalyn Marie Shefveland
The Title is Selling Vero Beach : Settler Myths in the Land of the Ais and Seminole

Condition New

Other Comments
New Store Stock
Category - History


Product Description -
Separating “Old Florida” myths from realities in a tourist haven with a deep Indigenous pastThemes of unspoiled paradise tamed by progress can be seen in stories about pioneer history across the United States, especially in Florida. Selling Vero Beach explores how settlers from northern states created myths about the Indian River area on Florida’s Atlantic Coast, importing ideas about the region’s Indigenous peoples and marketing the land as an idyllic, fertile place of possibilities. In this book, Kristalyn Shefveland describes how in the Gilded Age, Indian River Farms Company and other boosters painted the region as a wild frontier, conveniently accessible by train via Henry Flagler’s East Coast Railway. Shefveland provides an overview of local Ais and Seminole histories that were rewritten by salespeople, illustrates how agricultural companies used Native peoples as motifs on their fruit products, and includes never-before-published letters between Vero Beach entrepreneur Waldo Sexton and writer Zora Neale Hurston that highlight Sexton’s interest in story-spinning and sales. Selling Vero Beach unpacks real and fabricated pasts, showing how the settler memory of Florida distorted or erased the fascinating actual history of the region. With a wide variety of stories invented to lure investors and tourists, many of which circulate to this day in a place that remains a top vacation destination, Vero Beach is an intriguing example of why and how certain pasts were concocted to sell Florida land and products. A volume in the series Florida in Focus, edited by Andrew K. Frank

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Location ID 245z

iHaveit SKU ID 174176284

Unique Reference Number 2736282634