Christian Harrison - Qualitative Research Methods for Business Student

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About this Item

The item is a book Paperback
The Author Name is Christian Harrison
The Title is Qualitative Research Methods for Business Students : A Global Approach

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.  Key features include:Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of ScotlandProf Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

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