Roland Hubscher - Strategic Communication and AI Public Relations wi

Edition Number - 0001. Pages Count - 104. Binding type - Perfect.
About this Item

The item is a book Paperback
The Author Name is Roland Hubscher
The Title is Strategic Communication and AI : Public Relations with Intelligent User Interfaces

Condition New

Other Comments
Edition Number - 0001. Pages Count - 104. Binding type - Perfect.
Category - BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies


Product Description -
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces IUIs and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

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