Alison N. Novak - New Review Economy Third-Party Review Sites, Reput

Edition Number - 0001. Pages Count - 140. Binding type - Perfect.
About this Item

The item is a book Paperback
The Author Name is Alison N. Novak
The Title is The New Review Economy : Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age

Condition New

Other Comments
Edition Number - 0001. Pages Count - 140. Binding type - Perfect.
Category - BUSINESS & ECONOMICS / Public Relations
SOCIAL SCIENCE / Media Studies


Product Description -
This book examines third-party review sites TPRS and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs.

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