Viktor Smit - Naming and Framing Understanding the Power of Words ac

Edition Number - 0001. Pages Count - 122. Binding type - Perfect.
About this Item

The item is a book Paperback
The Author Name is Viktor Smith
The Title is Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities

Condition New

Other Comments
Edition Number - 0001. Pages Count - 122. Binding type - Perfect.
Category - LANGUAGE ARTS & DISCIPLINES / General
LANGUAGE ARTS & DISCIPLINES / Communication Studies
LANGUAGE ARTS & DISCIPLINES / Linguistics / General


Product Description -
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.

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