Francesca Giardini - Evolution of Reputation-Based Cooperation A Goa

Pages Count - 98. Binding type - Perfect.
About this Item

The item is a book Paperback
The Author Name is Francesca Giardini
The Title is The Evolution of Reputation-Based Cooperation : A Goal Framing Theory of Gossip

Condition New

Other Comments
Pages Count - 98. Binding type - Perfect.


Product Description -
Gossiping and its reputation effects are viewed as the most powerful mechanism to sustain cooperation without the intervention of formal authorities. Being virtually costless, gossiping is highly effective in monitoring and sanctioning norm violators. Rational individuals cooperate in order to avoid negative reputations. But this narrative is incomplete and often leads to wrong predictions. Goal Framing Theory, a cognitive-behavioral approach anchored in evolutionary research, provides a better explanatory framework. Three overarching goal frames hedonic, gain, and normative constantly compete for being in our cognitive foreground. This Element argues that for gossip to have reputation effects, a salient normative goal frame is required. But since the hedonic mindset usually trumps gain and normative concerns, most gossip will be driven by hedonic motives and therefore not have strong reputation effects. Propositions on cultural, structural, dispositional, situational, and technological gossip antecedents and consequences are developed and illustrated with evidence from the empirical record.

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