NA - Impact of Digitalization on Current Marketing Strategies - New Ha

Pages Count - 256. Binding type - Hardcover.
About this Item

The item is a book Hardback
The Author Name is NA
The Title is The Impact of Digitalization on Current Marketing Strategies

Condition New

Other Comments
Pages Count - 256. Binding type - Hardcover.
Category - BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / E-Commerce / Digital Marketing


Product Description -
Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions. The Impact of Digitalization on Current Marketing Strategies is the first volume in the Marketing and Technology: New Horizons and Challenges series. This publishes cutting-edge, high-quality, and original contributions that present results, theories, concepts, models, and applications of the latest technologies throughout the marketing domain. Subjects covered in this volume include the rise of social media as a marketing tool, customization of the online user experience, pricing strategies in the digitalization era, privacy and ethical considerations in the digital setting, the use of CRM solutions for customer-centric strategies, the importance of corporate digital responsibility, the role of social media influencers, or the use of AI and chatbots to interact with customers. Series editor Luis Matosas-Lopez provides multidisciplinary references for researchers, instructors, and professionals interested in the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

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iHaveit SKU ID 157241805