Namrata Rele Sat - Neoliberal Self in Bollywood Cinema, Popular Cult

Pages Count - 136. Binding type - Hardcover.
About this Item

The item is a book Hardback
The Author Name is Namrata Rele Sathe
The Title is The Neoliberal Self in Bollywood : Cinema, Popular Culture, and Identity

Condition New

Other Comments
Pages Count - 136. Binding type - Hardcover.
Category - PERFORMING ARTS / Film / History & Criticism
SOCIAL SCIENCE / Gender Studies
SOCIAL SCIENCE / Feminism & Feminist Theory


Product Description -
This book explores the consequences ofA unbridled expansion of neoliberal valuesA within India through the lens of popularA film and culture. The focus of the book isA the neoliberal self, which, far from being aA stable marker of urban, liberal, millennialA Indian identity, has a schizophrenicA quality, one that is replete withA contradictions and oppositions, unable toA sustain the weight of its own need for self-promotion, optimism, and belief in aA narrative of progress and prosperity thatA has marked mainstream culturalA discourse in India. The unstable andA schizophrenic neoliberal identity that isA the concern of this book, however, beliesA this narrative and lays bare the sense ofA precarity and inherent inequality thatA neoliberal regimes confer upon theirA subjects. The analysis is explicitly political andA draws upon theories of feminist mediaA studies, popular culture analyses, and filmA studies to critique mainstream HindiA cinema texts produced in the last twoA decades. Rele Sathe also examine a variety of otherA peripheral aEUR~textsaEUR in her analysis such asA the film star, the urban space, web series,A YouTube videos, and social mediaA content.

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