Eddy Khosa - Hospitality and Tourism Marketing Building Customer Dri

Edition Number - 0001. Pages Count - 376. Binding type - Perfect.
About this Item

The item is a book Paperback
The Author Name is Eddy Khosa
The Title is Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

Condition New

Other Comments
Edition Number - 0001. Pages Count - 376. Binding type - Perfect.
Category - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & To
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Marketing / General


Product Description -
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism H&T Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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