Christian Blanckaert - Road to Luxury : The New Frontiers in Luxury Br

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Christian Blanckaert
The Title is The Road to Luxury : The New Frontiers in Luxury Brand Management

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in ChinaThe creation of savoir faire and business plan competitions in the luxury industryLVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

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Location ID 245z

iHaveit SKU ID 174112009

Unique Reference Number 2736218521