Seyhmus Baloglu - Marketing for Hospitality and Tourism, Global Editio

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Seyhmus Baloglu
The Title is Marketing for Hospitality and Tourism, Global Edition

Condition New

Other Comments
New Store Stock
Content Language - English


Product Description -
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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