Jean Noel Kapferer - Kapferer on Luxury : How Luxury Brands Can Grow Y

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About this Item

The item is a book Paperback
The Author Name is Jean Noel Kapferer
The Title is Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Advertising & Promotion


Product Description -
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

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