Steven Heller - Mid-Century Ads. 40th Ed. - Hardback

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Steven Heller
The Title is Mid-Century Ads. 40th Ed.

Condition New

Other Comments
New Store Stock
Category - Art


Product Description -
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

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Location ID 245z

iHaveit SKU ID 174163701