Louise Hudson - Marketing for Tourism, Hospitality & Events : A Global

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About this Item

The item is a book Paperback
The Author Name is Louise Hudson
The Title is Marketing for Tourism, Hospitality & Events : A Global & Digital Approach

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & To
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Consumer Behavior


Product Description -
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.A Popular chapter features such asA Lessons from a Marketing Guru, featuring personal insights from real world practitioners, andA Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, andA Marketing in ActionA case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe.A This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon HudsonA is a tourism and hospitality professor at the University of South Carolina. Louise HudsonA is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.

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