Kevin Heij - Strategic Management : From Confrontation to Transformati

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About this Item

The item is a book Paperback
The Author Name is Kevin Heij
The Title is Strategic Management : From Confrontation to Transformation

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Management


Product Description -
In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing onA confrontingA strategic issues,A sensingA opportunities and threats,A choosingA strategies andA transformingA organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes:a€¢A Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovationa€¢A Four diagnostic chapters providing practical tools for each stage of the strategy processa€¢A Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerrya€s, Epic Games store, Hilton, Icebreaker, McDonalda€s, Nestlé, Northvolt, Tesla and PayPaya€¢A a€˜Key Debatea€ boxes outlining opposing perspectives on hot topics in the strategy field and a€˜Strategic Focusa€ boxes digging deeper into contemporary phenomenaInstructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy,A Strategic Management: From Confrontation to TransformationA will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. VolberdaA is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. HollenA is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. PereiraA is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. SidhuA is Professor and Chair in Strategic Management and Organization atA Leeds University Business School, University of Leeds. Kevin HeijA is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

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Location ID 245z

iHaveit SKU ID 1352262221