Kenneth Wild - International Business: The Challenges of Globalization
Kenneth Wild - International Business: The Challenges of Globalization
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About this Item
The item is a book Paperback
The Author Name is Kenneth Wild
The Title is International Business: The Challenges of Globalization, Global Edition
Condition New
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Product Description -
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
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