Dana E. Harrison - Essentials of Marketing Research ISE - Paperback

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About this Item

The item is a book Paperback
The Author Name is Dana E. Harrison
The Title is Essentials of Marketing Research ISE

Condition New

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New Store Stock


Product Description -
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect (R) and SmartBook 2.0.

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Location ID 245z

iHaveit SKU ID 174143840

Unique Reference Number 2736249112