Gerry McNamara - Strategic Management: Creating Competitive Advantages

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Gerry McNamara
The Title is Strategic Management: Creating Competitive Advantages ISE

Condition New

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New Store Stock


Product Description -
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

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Location ID 245z

iHaveit SKU ID 174143835