Lizette Vorster - Digital Marketing in Practice : Design, Implement an

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Lizette Vorster
The Title is Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
BUSINESS & ECONOMICS / Marketing / General


Product Description -
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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