Daryl Fielding - Brand Book : An insider's guide to brand building

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Daryl Fielding
The Title is The Brand Book : An insider's guide to brand building for businesses and organizations

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

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Location ID 245z

iHaveit SKU ID 174133933