Melissa Schilling - Strategic Management of Technological Innovation I

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Melissa Schilling
The Title is Strategic Management of Technological Innovation ISE

Condition New

Other Comments
New Store Stock


Product Description -
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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Location ID 245z

iHaveit SKU ID 174275209