Guy Tomlinson - Marketing Director's Handbook Volume 2 : Managing

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Guy Tomlinson
The Title is The Marketing Director's Handbook Volume 2 : Managing Digital Marketing : 2

Condition New

Other Comments
New Store Stock


Product Description -
The Marketing Director's Handbook Volume 2 complements the original practical guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and the marketing function. Most see digital marketing activity as separate to marketing. It is not. By understanding digital as part of the whole you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation.

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