Josef Mueller-Brockm - Graphic Artist and his Design Problems - Hardba

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Josef Mueller-Brockmann
The Title is The Graphic Artist and his Design Problems

Condition New

Other Comments
New Store Stock
Category - Art


Product Description -
Muller-Brockmann's book aimed to solve the graphic designer's problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Muller-Brockmann himself for the paperback edition of 1983. In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. The middle section of the book contains fundamental thoughts concerning the work of the graphic designer. The chapter "Science and Visual Communication" covers the area of semiotics and communications research. In the last part, the systematic education of the graphic designer is presented by means of a comprehensive documentation. Thus, the book offers graphic designers a valuable survey of the fundamental tasks of design.

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Location ID 245z

iHaveit SKU ID 1351527620