Paul Dervan - Run with Foxes : Make Better Marketing Decisions - Paper

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Paul Dervan
The Title is Run with Foxes : Make Better Marketing Decisions

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale. The fact is, most marketing lessons that get shared come from successful campaigns marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.

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