Jack Trout - 22 Immutable Laws Of Marketing - Paperback

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Jack Trout
The Title is The 22 Immutable Laws Of Marketing

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Sales & Selling / General


Product Description -
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Location ID 245z

iHaveit SKU ID 174060547