Jo Tacchi - Digital Ethnography : Principles and Practice - Paperback

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Jo Tacchi
The Title is Digital Ethnography : Principles and Practice

Condition New

Other Comments
New Store Stock
Content Language - English
Category - SOCIAL SCIENCE / Research
SOCIAL SCIENCE / Sociology / General


Product Description -
Lecturers, request your electronic inspection copy This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals' or communities' lived experiences, practices and relationships. The book:Defines a series of central concepts in this new branch of social and cultural researchChallenges existing conceptual and analytical categoriesShowcases new and innovative methodsTheorises the digital world in new waysEncourages us to rethink pre-digital practices, media and environmentsThis is the ideal introduction for anyone intending to conduct ethnographic research in today's digital society.

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