Michael G. Solomon - Consumer Behavior: Buying, Having, and Being plus
Michael G. Solomon - Consumer Behavior: Buying, Having, and Being plus
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About this Item
The item format is a cd Mixed media product
This specific sale is a new release, shipped direct from the manufacturer
The Artist Name is Michael G. Solomon
The Title is Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Condition New
Other Comments
New Store Stock
The Media Condition is New
This is new and unplayed
The Sleeve Condition is New
New unplayed
Product Description -
For courses in Consumer Behavior. This package includes MyMarketingLab (TM) Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
The Sleeve
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CD Version
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This CD Inner and Outer Sleeve
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Grading
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Location ID 245z
iHaveit SKU ID 174040969
SKU: SKU:174040969
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