Naresh K. Malhotra - Essentials of Marketing Research, Global Edition

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About this Item

The item is a book Paperback
The Author Name is Naresh K. Malhotra
The Title is Essentials of Marketing Research, Global Edition

Condition New

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New Store Stock


Product Description -
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

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