Harry Beckwith - Selling The Invisible : A Field Guide to Modern Marke

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Harry Beckwith
The Title is Selling The Invisible : A Field Guide to Modern Marketing

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear Seeing the Forest Around the Falling Trees

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Location ID 245z

iHaveit SKU ID 153575644