Adam Morgan - Eating the Big Fish : How Challenger Brands Can Compete

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Adam Morgan
The Title is Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Location ID 245z

iHaveit SKU ID 153573920