Richard Mosley - Employer Brand : Bringing the Best of Brand Managemen

New Store Stock
About this Item

The item is a book Hardback
The Author Name is Richard Mosley
The Title is The Employer Brand : Bringing the Best of Brand Management to People at Work

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Sales & Selling / General


Product Description -
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

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Location ID 245z

iHaveit SKU ID 1352261883