Skip to product information
1 of 1

Adam Morgan - Pirate Inside : Building a Challenger Brand Culture With

Adam Morgan - Pirate Inside : Building a Challenger Brand Culture With

Regular price £22.56 GBP
Regular price Sale price £22.56 GBP
Sale Sold out
Tax included.

Low stock: 4 left

Free Shipping

Title
Gender
New Store Stock
About this Item

The item is a book Hardback
The Author Name is Adam Morgan
The Title is The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Sales & Selling / General


Product Description -
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.

Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.

 

Gift Ideas
This is a great gift idea.

 

Hours of Service
We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.


Location ID 245z

iHaveit SKU ID 1350117758

Unique Reference Number 2736129515

SKU: SKU:1350117758

Materials

Dimensions

Care Instructions

Shipping & Returns

View full details

Free Shipping

We provide free shipping for all products within the UK