Phil Stern - Marketing Management and Strategy - Paperback

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Phil Stern
The Title is Marketing Management and Strategy

Condition New

Other Comments
New Store Stock


Product Description -
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

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Location ID 245z

iHaveit SKU ID 174020563