Adam Ferrier - Advertising Effect: How to Change Behaviour - Paperback

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Adam Ferrier
The Title is The Advertising Effect: How to Change Behaviour

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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