Dealing with Socially Responsible Consumers : Studies in Marketing - H

New Store Stock
About this Item

The item is a book Hardback
The Title is Dealing with Socially Responsible Consumers : Studies in Marketing

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Green Business


Product Description -
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

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Location ID 245z

iHaveit SKU ID 174139986