Mark Choueke - Boring2Brave : The 'bravery-as-a-strategy' mind

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Mark Choueke
The Title is Boring2Brave : The 'bravery-as-a-strategy' mindset that's transforming B2B marketing

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Hello. You're a B2B SaaS marketer, right?Yeah, I thought I recognized you. What are you working on?What's that? "Whatever the sales team needs to close the next deal."It's hard, right? The maniacal race to convert leads is an addiction for tech companies. But such deal-driven focus means your B2B marketing often looks identical to that of your growing competitor set: complex, technical, product-led sales messages blurted into another whitepaper. It's self-sabotage: 'fail to differentiate, blend in, become invisible'. If this all sounds familiar, you need this book. Why?Boring2Brave is a step-by-step guide to showing how B2B marketing done differently can influence strategy and '10X' results. It's 'get-off-the-treadmill' time. Stop being measured in metrics you've always known are meaningless and start building your company's brand and value. Mark's 'Bravery-as-a-Strategy' approach unshackles you from the stale, ineffective drudge of conventional B2B software selling. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week magazine, Mark's 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. 'This book should be required reading for all B2B marketers.' Desiree Motamedi, Senior Global Marketing Director, Workplace at Facebook'Few business books are this funny and engaging.'Anthony Eskinazi, Founder and CEO, JustPark'If you're going to read one great book this year, make it this one.'Pete Markey, Chief Marketing Officer, BootsBoring2Brave shows you the treasure map, it's up to you to take the journey.'Reilly Dunn, Senior Enterprise Account Executive, Slack

When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.

Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.

 

Gift Ideas
This is a great gift idea.

 

Hours of Service
We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.

Location ID 245z

iHaveit SKU ID 174094374