Michael Vliek - Psychology of Influence : Theory, research and practic

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Michael Vliek
The Title is The Psychology of Influence : Theory, research and practice

Condition New

Other Comments
New Store Stock
Content Language - English
Category - PSYCHOLOGY / Social Psychology
BUSINESS & ECONOMICS / Consumer Behavior
PSYCHOLOGY / Applied Psychology


Product Description -
Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:When do arguments become persuasive?What influence do role models have?What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why?Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong.

Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.

 

Gift Ideas
This is a great gift idea.

 

Hours of Service
We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday.

Location ID 245z

iHaveit SKU ID 174040331