David P. Norton - Balanced Scorecard : Translating Strategy into Actio

New Store Stock
About this Item

The item is a book Hardback
The Author Name is David P. Norton
The Title is The Balanced Scorecard : Translating Strategy into Action

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard in the second part, they describe the steps organizations must take to build their own Scorecards and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Location ID 245z

iHaveit SKU ID 1350152313