Contemporary Issues in Luxury Brand Management - Paperback

New Store Stock
About this Item

The item is a book Paperback
The Title is Contemporary Issues in Luxury Brand Management

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Marketing / Research


Product Description -
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource Includes insights from a range of expert contributors from both research and consulting backgrounds

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Location ID 245z

iHaveit SKU ID 174141077

Unique Reference Number 2736246503