Rossella Gambetti - Influencers and Creators : Business, Culture and P

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Rossella Gambetti
The Title is Influencers and Creators : Business, Culture and Practice

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Marketing / General


Product Description -
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:the influencer phenomenon as a form of persuasionas a structural change in mediaas a culture shiftas a challenge to equality regulations impacting the phenomenonethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

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Location ID 245z

iHaveit SKU ID 174144396