Ralph Jocham - Professional Product Owner, The : Leveraging Scrum as a

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About this Item

The item is a book Paperback
The Author Name is Ralph Jocham
The Title is Professional Product Owner, The : Leveraging Scrum as a Competitive Advantage

Condition New

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New Store Stock
Category - Computers


Product Description -
Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

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