Dan White - Smart Branding Book : How to build a profitable and resili

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Dan White
The Title is The Smart Branding Book : How to build a profitable and resilient brand

Condition New

Other Comments
New Store Stock


Product Description -
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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Location ID 245z

iHaveit SKU ID 174307269