Changing Face Of E-commerce In Asia : 1 - Hardback

New Store Stock
About this Item

The item is a book Hardback
The Title is Changing Face Of E-commerce In Asia : 1

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUT
BUSINESS & ECONOMICS / General
COMPUTERS / Electronic Commerce (see also headings under BUS


Product Description -
Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

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