Nathalie Nahai - Business Unusual : Values, Uncertainty and the Psycho

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Nathalie Nahai
The Title is Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience

Condition New

Other Comments
New Store Stock
Content Language - English
Category - BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Skills
BUSINESS & ECONOMICS / Mail Order


Product Description -
It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

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Location ID 245z

iHaveit SKU ID 174110150