Virginia Grose - A Practical Guide to the Fashion Industry : Concept t

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About this Item

The item is a book Paperback
The Author Name is Virginia Grose
The Title is A Practical Guide to the Fashion Industry : Concept to Customer

Condition New

Other Comments
New Store Stock
Category - Business & Economics


Product Description -
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

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Location ID 245z

iHaveit SKU ID 174091876