Touch : Building Your Brand in the Experience Economy - Paperback

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About this Item

The item is a book Paperback
The Title is Touch : Building Your Brand in the Experience Economy

Condition New

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New Store Stock
Category - Business & Economics


Product Description -
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences "the new luxury". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Joerg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from the Author's wide-ranging experiences.

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Location ID 245z

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