Catharine Slade-Broo - Creating a Brand Identity: A Guide for Designer

New Store Stock
About this Item

The item is a book Paperback
The Author Name is Catharine Slade-Brooking
The Title is Creating a Brand Identity: A Guide for Designers

Condition New

Other Comments
New Store Stock
Category - Design


Product Description -
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries - digital media, fashion, advertising, product design, packaging, retail and more.

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Location ID 245z

iHaveit SKU ID 174070701